http://www.msnbc.msn.com/id/26996167/?GT1=43001
winners:
* Nutrition: Massimiliano Zampini and Charles Spence for demonstrating that food tastes better when it sounds better (report from The Guardian).
* Peace: The Swiss Federal Ethics Committee on Non-Human Biotechnology and the citizens of Switzerland for adopting the legal principle that plants have dignity.
* Archaeology: Astolfo Gomes de Mello Araujo and Jose Carlos Marcelino for showing armadillos can scramble the contents of an archaeological dig (report from Natural History).
* Biology: Marie-Christine Cadiergues, Christel Joubert and Michel Franc for discovering that fleas that live on a dog can jump higher than fleas that live on a cat.
* Medicine: Dan Ariely for demonstrating that expensive fake medicine is more effective than cheap fake medicine (report in Stanford GSB News).
* Cognitive science: Toshiyuki Nakagaki, Hiroyasu Yamada, Ryo Kobayashi, Atsushi Tero, Akio Ishiguro and Agota Toth for discovering that slime molds can solve puzzles (report in Math in the Media).
* Economics: Geoffrey Miller, Joshua Tyber and Brent Jordan for discovering that exotic dancers earn more when at peak fertility.
* Physics: Dorian Raymer and Douglas Smith for proving that heaps of string or hair will inevitably tangle.
* Chemistry: Sheree Umpierre, Joseph Hill and Deborah Anderson for discovering that Coca-Cola is an effective spermicide, and C.Y. Hong, C.C. Shieh, P. Wu and B.N. Chiang for proving it is not (report at Snopes.com).
* Literature: David Sims for his study “You Bastard: A Narrative Exploration of the Experience of Indignation within Organizations” (report from The Boston Globe).
